Media Kit


Our Story

We are Australia’s leading over 50s property portal
and have been for more than 15 years.

It all started with one question.

Why isn’t there a niche property portal for downsizers and retirees?

It was 2003 and as the eldest daughter and daughter-in-law, we started the search for accommodation options for elderly parents.

It wasn’t an easy or a pleasant experience and there was very little information available online.

It got us thinking. So we started talking to other families and found most faced the same problem and were just as confused and frustrated.

We realised that with a rapidly ageing demographic this presented a significant gap in the market. Armed with our industry knowledge, we built a website designed to be easy to use - a one-stop-shop to help consumers easily navigate the fragmented and complex retirement living and aged care sector in Australia.




Our Value

Australia’s Biggest Retirement Audience

Bringing together three of Australia’s most respected and visited online portals for over 50’s market.

Downsizing, YourLifeChoices and Over60 have joined forces to bring an unparalleled and highly targeted approach to reaching the over 50’s market in Australia.

By partnering with us you will have access to;


Our Customers

Much overlooked over 50s are the largest, the wealthiest, and the most financially active consumers in Australia.

Australians Aged 50 Years +
are the country’s fastest growing demographic and buys:


Customer Engagement

Website

12,000,000

visitors over 12

month period

1,500,000 +

users per month

9,000,000 +

page views per

month

Reach

520,000

email newsletters

and email alerts per

month

380,000 +

subscription

database


Social

620,000 +

Facebook followers



Engagement

6 Minutes

average time spent

on site






Subscription Options

All our subscriptions give you access to our platform features. You just choose the level!

* Search Engine optimised

* Automatic subscriber alerts for new listings

* Fully automated listings management using Standard Real Estate format

* XML Feed/Bulk uploader

* Up to 10 images including Virtual Tours, floor plans and videos

* Unlimited text in description



Platinum

Gold

Standard

Single Listing

$249 per month

$149 per month

$99 per month

Multiple Listings

$795 - $1295*

$595 - $1095*

$395 - $595*

*depending on volumes

Premiere Extend

Combine Downsizings’ data with the powerful search insights of Google and Facebook to connect your property to the right buyers at the right time, across their favourite search, social and news sites.
With Premiere Extend, your properties will start appearing at the top of Google Search for those buyers that have been searching for properties like yours.

With 90% of consumers using Google to research their purchases, your project banners will also follow your buyers as they move about their business on Google, Facebook and Australia’s favourite sites.

Maximise your exposure to reach more active buyers.

We’re ensuring that your project is targeting buyers while they’re off site so whether they’re looking for properties or looking for fishing spots - users are driven back to your listing on Downsizing.

Also included with your Premiere Extend

  • Large Project Listing at the top of search results
  • Panoramic images
  • Listing refreshed to top every 8 days
  • Skyscraper Ad on the side of listing results
  • Feature Ad on the Premiere Projects page
  • Up to 10 child listings
  • Project amplification of either 50000, 125000 or 250000 impressions
  • Per month

    Impressions

    Google Search

    Google Display

    Facebook

    Price

    Package 1

    250,000

    4 x weeks

    4 x weeks

    4 x weeks

    $3,000

    Package 2

    125,000

    4 x weeks

    4 x weeks

    4 x weeks

    $2,000

    Package 3

    50,000

    2 x weeks

    2 x weeks


    $600

    Minimum 3 month bookings for all packages. Above durations and price are 'per month'



    Premiere Checklist

    We look forward to seeing your Premiere listing live on site. To assist in making that seamless, please see the checklist below of what we require.

    Email these details to your Account Manager and we're all systems go!

    Main Development Listing

    Sub-Listing

    1 x Skyscraper banner (W300 x H600)

    Property description headline

    Target URL

    Property description copy

    Development description headline

    Property price range

    Development description copy

    Up to 10 x images (can incl. floor plan)

    Up to 10 x images for main development

    Number of bedrooms

    Name & address of development

    Number of bathrooms

    Pricing details (ie: from $1m to $2m)

    Number of car spaces

    Would you like pricing details displayed?


    Name, phone, email for the contact details


    Target market





    Property Presenter

    Book your 3, 6 or 12 month Property Presenter and our Avatar will add warmth and personality to your listing.

    Take your professionally written copy and add an extra dimension, using your existing photos and video assets as supporting background footage to engage your customers.

    3 months

    6 months

    12 months

    $650 per month

    $500 per month

    $400 per month


    Homepage Buyout

    You can secure 100% exclusivity for the Downsizing Homepage Splash and showcase your village through our landing page for up to three months.

    When our audience jumps onto downsizing.com.au - your property is front and centre creating engagement from the beginning of their search. With an embedded URL, our audience can click anywhere on the image and be taken directly to your listing.

    100% SOV $7,500 + GST per week.

    25% SOV $2,500 + GST per week.


    Regional TV

    Regional TV will form an integral part of Downsizings extended focus on lifestyle and community in regional areas.

    A 4 part lifestyle series focusing on popular regions of interest in a “Getaway” style format. This is not an interview, but a conversation offering an exclusive opportunity to “own” a regional lifestyle series.

    Hosted by Logie Winner, Bruce Samazan; the hero is the location driving the audience to consider the region as their next move. Shining a spotlight on your property leaves a beautiful call to action when those buyers are ready to downsize.

    The production itself, 4 x 3-minute productions can be used for your future marketing purposes.

    Our Social media-focused content at 15, 30 and 60 seconds works exceptionally well with creating consumer tribes, generating a following and increasing your social reach and awareness.

    Investment = $20,000 + GST

    Price includes 12 months exposure on the Downsizing Regional TV landing page.


    Parallax

    300 x 600px

    You can now use our innovative mobile rollover product to target your audience at state-level.

    Capturing users and gaining maximum reach, over 50% of the retirement demographic use their mobile devices to research property.

    What is a ‘parallax’ or mobile rollover ad?

    Parallax is an immersive display format designed for mobile. It uses a layered, parallax animation effect to capture attention in an interesting and non-intrusive way. As the viewer scrolls through content on their phone, the ad is fully revealed.

    Secure your exclusive branding for 6 months with a once-off fee.

  • NSW/QLD: $8,000
  • VIC/TAS: $6,000
  • SA/WA/NT: $4,000

  • Webinar

    Connect with new customers, demonstrate expertise and articulate your brand with a Downsizing Webinar Series. From masterclasses to market wraps to new village launches, you have the ability to convey an informed, targeted message while leveraging the trust and reach of Downsizing with a co-branded webinar.

    What's in the package?

  • Webinar hosting and production
  • 2 x Solus eDM’s distributed to our national Downsizing audience to drive registration and obtain feedback post webinar
  • Sponsored content piece on the topic of the webinar
  • Extensive event promotion through Downsizings weekly newsletters
  • Appearance on Downsizings YouTube channel
  • Media promotion across the Downsizing network, Google and Facebook to deliver registrations and leads
  • Featured exposure on the Downsizing news and information page
  • Brainstorming session with our editorial team to create engaging topics or angles
  • Total Value: $35,000

    Downsizing Client Price: $10,000 + GST


    Display Ads

    Display your ads on the Homepage or on the Search Results Pages and target users by State or Nationally.

    Guaranteed Top Spot

    Native Advertising

    Events Package

    Secure top of the page for suburb search results, featuring 3 x property images.

    Create a seamless integration for your brand and send users to a listing, landing page, website or news room.

    Accompany your Native Display Ad with an event listed on the Downsizing events calendar. We can amplify through Facebook to generate more exposure and RSVP’s for your events and open days.


    Sponsored Content

    If you have a story to tell, then our Sponsored Content product is for you!

    Your story will be written by a vetted, top class writer ensuring your desired key message points are delivered effectively.

    Through our partnership with Fabulate, they'll create the story and then we'll distribute through our extensive amplification channels - guaranteeing a minimum number of clicks and impressions.

    With over 70% of consumers over 50+ years of age saying they'd rather learn about a product or service through content rather than advertising; there's never been a better time to communicate with this demographic.


    Downsizing Banners

    Accompany your listings with eye-catching banners to increase exposure or promote your brand.

    Skyscraper

    Featured Listings

    Listing Dividers


    Electronic Direct Mail

    Target our audience and subscribers who are actively searching for properties in a particular region, state or nationally.

    eBrochure

    Solus eDM

    Newsletter Sponsorship

    Send an exclusive one page eBrochure featuring a listing of your choosing to those people who are actively searching in the local area. No artwork needed.

    Target our national and state audience. Solus eDM includes your own content, creative leaderboard and two feature properties.

    Sponsor our weekly newsletter and target the highly engaged buyers in your state. Includes your own creative leaderboard and two feature properties.


    Single eBrochure

    $500

    State Solus

    $1100

    QLD + NSW

    $500

    5 x eBrochures

    $2100

    National Solus

    $2500

    VIC

    $350

    10 x eBrochures

    $3200


    WA/SA/ACT

    $200


    Who We Work With



    Contact Us

    P: 1300 127 189 | E: enquiries@downsizing.com.au