A bit about Downsizing

We have been Australia’s leading over 50s property portal for more than 15 years.


A new generation of Australian's have taken it upon themselves to tear up and re-write the rules about downsizing. This new breed of over 50s have radically different priorities and aspirations, compared to the generations which came before them. Given that some eight million Australians are aged 50 and above, downsizers represent a significant proportion of the Australian population.
Importantly, these Australian's will be living longer than any generation before them and therefore may continue to undertake some work as they live the downsizing lifestyle.
Since 2003, Downsizing.com.au has helped Australia’s over 50s find the best housing for their needs, across the full spectrum of expanding property choices.


Product Suite


Subscription Options

All our subscriptions give you access to our platform features. You just choose the level!


  • Search Engine optimised.
  • Automatic subscriber alerts for new listings.
  • Fully automated listings management using Standard Real Estate format.
  • XML Feed/Bulk uploader.
  • Up to 10 images including Virtual Tours and videos.
  • Unlimited text in description.
  • Flexible costs based on the number of listings loaded within a 6 month period.
  • Self-service access to running reports, editing your account, updating listings, analysing email enquiries, viewing statistics and trends.
  • Access to upgrade to any of the below products to further promote your community or to coincide with open days, new releases, internal campaigns and/or sales drives.
  • Available for both single listings or multiple villages.


Premiere

The premium listing option

If you have a community with multiple designs, price points and features to sell, then our Premiere product is a must.

Combining Downsizings’ data with the power of Facebook targeting to connect your property to the right buyers across Facebook and Instagram; our Premiere will maximise your views, leads and enquiries.

Premiere includes a large project hero shot and a slide show of up to 10 x child listings to highlight the different configurations available.

Featuring above all other listing types, your Premiere will refresh to be at the beginning of a suburb search every 8 days.  You’ll also feature in our Premiere Projects page plus have a Skyscraper banner on the side of each listing for more branding awareness.

Complete with a branding strip to match your style guide, logo and helpful icons, Premiere is our premium product for attracting buyers.


With a carousel through 4-5 images to engage buyers, your listings will create a story that resonates with a target audience.




Homepage Buyout

The ultimate call to action

You can secure 100% exclusivity for the Downsizing Homepage Splash and showcase your village on the Downsizing.com.au hero unit for up to one month.

When our audience jumps onto downsizing.com.au - your property is front and centre creating engagement from the beginning of their search. With an embedded URL, our audience can click anywhere on the image and be taken directly to your listing.

Homepage Splash includes both Desktop and Mobile.


Top Spot

Exclusive brand ownership for a suburb or region

Region Top Spot
Choose your region or have us create it for you, and enjoy exclusive brand ownership for 3 or 6 months.

You can rotate up to 3 properties through the Regional Top Spot. Front and centre for all downsizers searching in the region, you'll be the community of choice for those considering their next move.

In addition, you'll have sponsorship of the corresponding Regional Landing Page. This will feature your logo, MREC, Billboard and up to 9 x Featured Properties.

This is THE opportunity to be considered by all consumers researching the area for their next move.


Suburb Top Spot
Promote your Premiere Listing or 3 x individual listings within the same suburb or community.

Images can rotate through the guaranteed first position on your suburb of choice.


Parallax

Catching attention no matter where

300 x 600px

You can now use our innovative mobile rollover product to target your audience at state-level.

Capturing users and gaining maximum reach, over 50% of the retirement demographic use their mobile devices to research property.

What is a ‘parallax’ or mobile rollover ad?

Parallax is an immersive display format designed for mobile. It uses a layered, parallax animation effect to capture attention in an interesting and non-intrusive way. As the viewer scrolls through content on their phone, the ad is fully revealed.

Secure your exclusive branding for 6 months with a once-off fee.


Native Advertisement

Seamless promotion

Native Ads are the perfect way to seamlessly promote your brand or property within a region's search. Visible on every suburb search in that region, the ad can link directly back to your website, a promotion, an event or your listing.

Allowing jpegs, gifs or video - Native Advertisements engage buyers as soon as they scroll through their search. This is your opportunity to create a story and an emotional attachment to your properties.

Specs: 720W x 400H

Image

Video


Direct e-Mail

Target our subscribers who are actively searching for properties

eBrochures

With no artwork required, our system creates the eBrochure from your listing, highlighting features, price and all details - leading straight through to an Enquiry Form.

With concentrated region specific audiences, the eBrochure targets those who have opted in for property alerts.  These are ready to commit consumers who have subscribed to receive information about properties in their area of choice.

With large hero image and two banner images, eBrochures provide a snapshot of all the best selling points, delivered straight to a consumers inbox.

So whether it’s the property, an event or an open day - eBrochures are the perfect platform to generate more interest.




Solus eDM

Reaching a state or national audience, you create the messaging and we’ll deliver the engagement.

With logo, creative leaderboard and up to 4 x different properties featuring, our Solus reaches every property alert subscriber in the state.

You can provide either an HTML code ready to go; or have us design in-house to a template.

We schedule a maximum of 1 x Solus per week, ensuring your campaign isn’t diluted. Post send, we’ll report on reach, open rate and CTR.

If your message isn't state specific or you have multiple properties peppered around the country - our National Solus is the most efficient way to reach consumers no matter where they are in Australia.



Display Ads

Display your creative on the search results pages via eye-catching banners.


MRECs

Located down the right panel of every search, a Featured Listing MREC increases your exposure and is another opportunity to promote your brand.

Purchased at a state level, when buyers are searching regions outside where your property is located, it encourages consideration and strengthens your brand awareness.

MREC’s can link directly to your listing or to a webpage of your choice. CTRs and impressions are reported on monthly for your records. Specs: 300W x 250H


Listing Dividers

Our Listing Dividers sit between every 5 listings on a search results page.

A reminder of your brand and prominence in the downsizing space, the Listing Divider seamlessly reminds buyers of your messaging.

Available in slim or wide variations, you can design a strong call to action with your style guide and receive monthly reports on impressions and clicks.

Available to secure per state or nationally. Specs: 580W x 200H


Skyscrapers

Accompany your listing with a Skyscraper that can be booked by region or state. 

Positioned down the right hand side at the top of the search results, the Skyscraper is perfect for messaging that transcends a single listing and can be used to attract out of area buyers.

Linking through to your website or back to a listing, Skyscraper banners provide an eye-catching opportunity to bring more enquiries to your projects and/or campaigns.

These positions are limited, so speak to your Account Manager to discover when the next available positions come up.

Skyscraper Specs: 160W x 600H
Half Page Specs: 300W x 600H






Sponsored Content

If you have a story to tell, then our Sponsored Content
product is for you!

Your story will be written by a vetted, top-class writer ensuring your desired key message points are delivered effectively.

They'll create the story and then we'll distribute it through our extensive amplification channels - guaranteeing a minimum number of clicks and impressions.

With over 70% of consumers over 50+ years of age saying they'd rather learn about a product or service through content rather than advertising; there's never been a better time to communicate with this demographic.


Our Audience


The new ‘Super Consumers’ have wealth, and their numbers are growing.

55-64's are the fastest growing age cohort in the last two decades and they have 29% of household wealth, the largest share of any age bracket. 55-64s represent 3 million+ or 12% of the population.

With 26% of these homeowners planning to downsize in the next 5 years, now is the time to showcase your communities/developments/residences, not to mention your brand, to these consumers.


Our Stats


Testimonial

"Listing our Luxury Independent Living Facility with Downsizing provided a niche property portal enabling us to cut through directly to the Over 55’s audience. Our ‘ Premiere’ listing generated genuine, quality leads and we achieved stronger results with Downsizing than from other leading property sites.  

As a ‘Premier Project’ we found the ability to have child listings was an extra bonus to clearly showcase our different properties so we could appeal to a range of buyers. The website itself is easy to navigate and user-friendly for visitors and the back-end system meant we could simply log into our account to manage our listings and keep track of our performance at any time.

The team at downsizing have been brilliant to work with, always hands-on with a proactive approach in helping us boost our profile throughout the duration of our campaign. We are extremely impressed with the results generated from Downsizing and their team and will continue to showcase our property with them on a long-term basis."

- Jo O'Gorman, The Rose by Moran

Who We Work With


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Join the movement

enquiries@downsizing.com.au

1300 127 189